Which of these services are right for your company: SEO, PPC & Social Media, if this is the question you are wondering about then you have come to the right place where you can resolve your query. After having spent a considerable amount of time in the field of link building and search engine optimization field we believe SEO, PPC & Social Media are three different pillars of Internet marketing and to gain maximum benefits from your internet marketing efforts all these three aspects of marketing should be used and leveraged.
All these three aspects of Internet Marketing are complementary to each other and avoiding any of these could not be beneficial for your business.
Search Engine Optimization
Search Engine Optimization is the way through which the website and blogs are optimized so that search engines could find your web pages conveniently without any hassle. It involves modifying the HTML, CSS and Java script codes of the website. Link building is one of the parts of Search Engine Optimization where we create backlinks for the website so that search engine bots find your website in the World Wide Web without any hassle.
In Social Media we leverage the potential of social networks like Facebook, Twitter, LinkedIn and Quora. Unlike link building and modifying the source code of the website here we create a web space on that particular platform and create brand awareness for our products and services.
PPC is an online advertising program which is offered by Google to its customers where they usually charge for displaying text ads for their products and services. Even if you are adamant about the question we can say that number wise most of the websites are leveraging the potential of Search Engine Optimization as a higher ranking on search engine comes without having to pay to an agency like Google. When we talk about B2B (Business-To-Consumer) market around 60% of marketers are relying on SEO as focusing on a particular keyword could not be much fruitful. In B2B sector only 30% people are using PPC and 15% are using Social Media.
However, when we look at the B2C marketing the number of PPC users increase and it comes around 35%. In B2C field the number of marketers relying on SEO reduces to 40% compared to 60% in the B2B marketing.
The fact could be attributed to the fact that in B2C marketing targeting a particular keyword is easy and customers are relying much on the text ads displayed on search engine result page.
When we talk about Social Media after Google Penguin and Panda updates search engines are relying much on the metrics and signals that are coming from the social media spaces and hence it is important for marketers to Social Media even if they are worried about the ranking.
All we can say that a website could perform well only when these three pillars of marketing are leveraged in unison. We can only compare and contrast these three elements as each has its own pros and cons.