What you should know about Website trust
Website trust – is a very important concept in search engine optimization.
Site trust – it’s kind of confidence to a site from search engines, which significantly affects the position of a site in search results. Trust doesn’t quantify (at least explicitly) and assigned to a domain, rather than individual pages.
For example, a page hosted on Wikipedia may be in the top positions in search of a competitive query just if it is mentioned in a text (especially in title) of relevant keywords, in spite of the absence of any further promotion. If the same page has been placed on the low trust domain, such a result would have been impossible.
Wikipedia is constantly moderated by the community of independent moderators that allows search engines refer to the information posted on this site with greater confidence than a simple information site, despite the degree of optimization, both internal and external (on and off page optimization).
The same applies to all official (government or industry) sites, especially located on the respective domains (. edu,. gov, etc.)
So, how does your site can get a good trust?
Initially, each search engine has its own list of trust domains that don’t require third-party recommendations (external link) to confirm its trust. Most of them are well-known resources with a quality moderating, done by community (for example, the same as Wikipedia) or organization (for example – Dmoz catalog).
It is quite difficult to link to poor-quality website in Wikipedia. With high probability, such link will be quickly removed. Therefore, Wikipedia links automatically considered quality and increase trust of the recommended site and, consequently, the value of links in it.
Increased site trust is likely to increase its position on all search queries.