What are the main changes in Yandex Direct 2014
Hello today I want to sum up the year and remember the main changes and innovations in the popular services of Internet advertising. Today we gonna look on Yandex.
The team announced the Yandex.Direct total purse for different advertising campaigns.
Yandex posted a new set of recommendations to the ads, taking into account existing legislative restrictions on medical services. According to the ban in the Yandex.Direct ads advertising of medical organizations and their ongoing kinds of medical activity not to be mentioned:
- any names of specific health services;
- words that can explicitly specify the services;
- the name of the medical equipment;
The service has a new automated strategy “average conversion price”, which allows you to get the maximum number of targeted visits to the site for a given purpose in Moscow. In Yandex.Direct announced new features single bulk load of negative keywords. In xls-file upload and download data included the line “negative keywords on the company” and column “negative keywords at the ad/group.” Now you do not need to register a negative keyword phrases for each ad, but you can just point them once.
Yandex changed requirements to the images in the ads: in the ads banned the use of images with textual descriptions of promotional offers, slogans and logos. Furthermore, do not use images of people and animals, except when they are shown on the packaging or are part of the product or service. Now you can add up to four quick links to ads.
Yandex has added new capabilities to manage the selection of additional relevant phrases – advertisers can choose the extent to which the expansion need keywords, and connect one of three modes automatically select the phrases to words and phrases (minimum, optimum and maximum). Owners of Android phones became available a mobile application Yandex.
Multicurrency interface Yandex.Direct became public.
The team announced the Yandex.Direct automatic updating code ad units – he became noticeably more compact. Update code has caused changes in the display of advertisements on the grounds, for example, increased the size of the pictures in the ads, and die “Yandex” went beyond the block.
On June 30, 2014 to lift the ban advertising of medical services. By placing allowed promotional materials containing the names of specific health services, words that can clearly indicate the services, names of medical equipment.
In Yandex is now a special unit, showing the quality of the account – a kind of an overall assessment of all the advertising campaigns of a particular user in the service. Effectiveness of advertising options evaluated on a scale of 0 to 10. The reports statistics in the Yandex.Direct interface and API, a new column “Conversion”, which displays the number of targeted visits that the system calculates on the basis of data on the objectives of Moscow. The number of conversions displayed in all types of reports, including the report wizards and unloading in xls.
In the wizard reports the Yandex.Direct appeared index average position when selecting which columns are added to the report “The average position of impressions” (the average position in which your ad to show on the first page of search results) and “Average Position clicks” (middle position in which an ad received clicks on the first page of search results). The team has made changes to the Yandex.Direct system at the request of advertisers. Now users can add links to pages that work via HTTPS, in the announcement.
In the advertising placed in the search, there was a rating of stores.