Using WordPress To Build a Business Web Site

There is no question that WordPress is the most popular blogging software. Thanks to a very active development team, WordPress has stayed ahead of the competition and has added more features than any other blogging platform.

But WordPress has evolved into something much more than just blogging software. It has become a very easy-to-use content management system (CMS) platform.

What is Content management systems ?

Content management systems offer a full range of web page management and editing tools that make the management of a content-based web site something that anyone can easily manage without having to deal with web site designers and developers on a regular basis. With a CMS, you can build a web site with minimal ongoing expense.

There are literally hundreds of “plugins” available at no cost or for a small fee. Most are free. A plugin is a small groups of one or more scripts that add new functionality to a web site. Most plugins are simply copied to a special folder in WordPress and then activated in the Administration panel. WordPress is designed for use by non-programmers, so it is a system that should not intimidate anyone.

Because WordPress is now a full-featured CMS, it is being used more often to build business sites. If you have a need for a web site that is easy to use, easy to expand by adding new articles, and easy to manage, WordPress my be just what you are looking for. The best part is that the WordPress system is free. There is no charge for the WordPress software, but there are fees for web site hosting, and any custom design work that you might need.

What is themes in wordpress ?

WordPress designs are called themes. A theme is a group of PHP scripts that define the look and visual layout of a site. There are many free WordPress themes, but it may not be a good idea to use these themes for a business site, because most free themes contain links to other sites that are embedded in the PHP code.

These links are typically found in the page footers, which is the bottom of a web page. The links usually lead to unrelated web sites, which can negatively impact a site’s ability to rank well in free search engine results.

One of the best things about WordPress is that Google and other search engines spiders love WordPress sites because of the simple navigation that allows spiders to easily find any page in a web site through multiple paths within the site.

Here are the pros and cons of using WordPress as a content management system for a business site:

Pros

  • WordPress software is free.
  • Strongly supported by an active development team.
  • It is easy to learn how to use.
  • Custom design costs are minimal.
  • Has great SEO features already built-in.
  • Search engines love WordPress.

Cons

  • May have limited options for design variability within the site.
  • Does not run well on Microsoft servers — use a Linux or Unix server.
  • Very limited e-commerce capabilities.
  • Very limited ability to work with other databases and other systems.

If you have an old web site or want to build a new site that you can maintain and build yourself, consider using WordPress. This web site was recently converted from an older, static design and now uses WordPress.

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