Tips to Optimize Site Content by Western Experts
- Tips Professional Seo-Optimizers to Optimize Content
- Alan Bleyveys (SEO-consultant)
- Eric Enge (Managing Director of Stone Temple Consulting)
- Rand Fishkin
- Melissa Fach (the management company SEO Aware)
- Edge Con (Managing Director of Blind Five Year Old)
- Pete Meyers (Marketing Specialist in Moz)
- Matt Siltala (Managing Avalaunch Media)
- David Volleys (Manager Search Rank)
- Monica Wright (director of work with the audience in the publications of “Marketing Land” and “Search Engine Land”)
Optimizing the content on the site, you need to pay attention to how the audience and for the search engines.
But here’s how to find the balance that would please both people and search engines? In this article we will discuss tips otpimizatsii content from Western professional seo optimizers.
Tips Professional Seo-Optimizers to Optimize Content
Alan Bleyveys (SEO-consultant)
Whatever you do for the promotion must abide by: quality, relevance, credibility, uniqueness and trust. Pay special attention to credibility and trust. Do not focus on one thing (buying links, keywords, etc.). Aim your energy, effort and resources in different directions.
Eric Enge (Managing Director of Stone Temple Consulting)
Do such content that will satisfy the needs of users. As well as spend a semantic analysis of the subject you are interested, that would understand and determine the direction of the content. In this case, you will be able to draw up a page title.
Many webmaster think more keyword phrases in the text, the better. In fact, this is not so. Do not cram a lot of repeating key phrases in koentent! You just do not fit the content for polzovaley.
Often conducted a survey of the audience. Ask what they most wanted to know. So you know what they most want to see from you what your audience is interested in, and what not.
Melissa Fach (the management company SEO Aware)
An important part of a promotion strategy is the need to understand and meet the needs of users who come to you. Make the content that most effectively meet the needs of the user. Then the user may become your regular customer.
Edge Con (Managing Director of Blind Five Year Old)
In my opinion the most important rule is readability. Use headings, sub-headings as well as interesting and enticing names. Put a readable font with short paragraphs. Dilute text pictures, do everything to make content was easy and well remembered. And never give up. Many give up quickly, leading blog or any other site. Rest assured! Success will come sooner or later, most importantly do not give up!
Pete Meyers (Marketing Specialist in Moz)
Pay more attention to the preparation of titles. Blunder optimizers, it lieth key phrases in the headlines. Making headlines readable and interesting.
Matt Siltala (Managing Avalaunch Media)
Recommend to properly configure attribute it to Google for the content. All of your publication (text, photos, video, etc.) must be correctly set up everything. Add additional text to any schedule, for that would make it clear what this picture, video, etc.
David Volleys (Manager Search Rank)
Spend semantic analysis in the optimization of the content. And also pay more attention to the compilation of titles (title, h1-h6). Just important to use the images in the content c attribute “ALT”.
Monica Wright (director of work with the audience in the publications of “Marketing Land” and “Search Engine Land”)
Content is primarily intended for people you attract. You need to stop thinking about the content as a strategy. Content, this product is very valuable contribution to think about it as a favor.
From my own I want to add that the main work in progress is not only to attract traffic, but also on the conversion. Hard work on all aspects, will bring the best results.
What do you think?