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  1. Black Friday Mobile Sales Exceed $1 billion

    24 Nov 2017 ...  

    Adobe have just released their online shopping data. With record online sales exceeding $3.34 billion, it also became the first retail day in history to drive over $1 billion in mobile revenue.

    
Black Friday Mobile Sales Exceed $1 billion

    Adobe, who monitored over 22.6 billion website visits on Black Friday, have just released their online shopping data. With record online sales exceeding $3.34 billion, it also became the first retail day in history to drive over $1 billion in mobile revenue.

    Adobe’s Black Friday report is based on the aggregated and anonymous date from 22.6 billion visits to retail websites. Out of the top 100 US retailers, Adobe measures 80 percent of all online transactions. From this data it uses a predictive model powered by Adobe Sensei to forecast the sales.

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  2. Google Targeting Spammy Exact Match Domains

    24 Nov 2017 ...  

    Google's Gary Illyes has said that he is actively hunting for spammy Exact Match Domains, or EMD's that are ranking in Google Search.

    
Google Targeting Spammy Exact Match Domains

    Google webmaster trends analyst, Gary Illyes, said Friday that he is actively hunting for Exact Match Domains, or EMD’s, that are ranking higher than they should in the Google Search Engine Ranking Pages.

    Exact Match Domains have always been used by webmasters, or SEO specialists to try to increase their ranking in the search engine as it acts as a Ranking Factor or signal to Google that the keyword is highly relevant to your website.

    The problem quickly became endemic, with spammers buying hundreds of exact match domains, adding a few pages of low-quality content, and subsequently ranking for that term, often to the detriment of higher quality websites. For example, if you ran a website selling “left-handed plastic forks”, your domain might be lefthandedplasticforks.com.

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  3. Learn how to market yourself by creating a personal brand

    24 Nov 2017 ...  

    Learn how to market yourself by creating a personal brand

    Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission.

    Hey, I’ve got a question for you. How would you describe your personal brand? 

    Okay, that’s probably not a question you’re going to have to answer very often in your life, but the way you present yourself to the world, in everything from Instagram to job interviews, is important. By establishing and maintaining a personal brand you ensure that everyone you come into contact with, either in person or online, gets a sense of who you are and what you have to offer. 

    This class on Coursera, led by an instructor from the University of Virginia, provides “a warm, supportive atmosphere” for you to develop and implement your personal brand across your social media platforms and learn ways to maintain your brand. The course even includes Mashable’s Twitter Guidebook from back when it was just a popular tech blog.

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  4. Learn how to become a YouTube star for just $18 with this online course

    24 Nov 2017 ...  

    Learn how to become a YouTube star for just $18 with this online course

    Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission.

    From Tyler Oakley to Jenna Marbles to PewDiePie, creating YouTube videos is no longer a penniless hobby. If you play your cards right, it could actually become your career.

    Quality videos and thousands of views are just two pieces to the puzzle. Many YouTubers use their platform to cement themselves as experts in their fields, strike up business partnerships, and even make money off their videos. Some vloggers reportedly make thousands of dollars for a couple hundred views. We have no doubt recording, editing, and promoting a video requires a lot of time and energy, but once you make it to the big leagues, you could wind up with a six-figure salary. 

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  5. A site migration SEO checklist: Don’t lose traffic

    24 Nov 2017 ...  

    Planning a site migration? Columnist Pratik Dholakiya’s helpful guide will ensure that you cover all the SEO bases to make the transition as smooth as possible.

    A site migration SEO checklist: Don’t lose traffic

    Few things can destroy a brand’s performance in the search results faster than a poorly implemented site migration.

    Changing your domain name or implementing HTTPS can be a great business move, but if you fail to consider how search engines will react to this move, you are almost certain to take a major hit in organic search traffic.

    Use the following SEO checklist to prepare yourself as you develop a migration game plan for your website.

    1. Carefully consider if migration is the right choice

    A site migration will almost always result in a temporary loss of traffic — Google needs time to process the change and update its index accordingly. A carefully executed site migration can minimize traffic fluctuations, and in a best-case scenario, Google will ultimately treat the new site as if it were the original.

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  6. High Price Undercuts Microsoft’s Xbox One X Mic Drop

    24 Nov 2017 ...  

    High Price Undercuts Microsoft's Xbox One X Mic Drop

    Microsoft on Tuesday released its long-anticipated and much-hyped Xbox One X console, promising to push the boundaries of modern gaming and video entertainment.

    The Xbox One X is the most powerful console in the world, with up to 40 percent more power than existing devices on the market, the company claimed.

    “We built Xbox One X to give some creators the most powerful platform to bring their visions to life, and to give gamers the best console to play the games of the past, present and future,” said Phil Spencer, head of gaming at Microsoft.

    Xbox One X gamers can choose from 1,300 gaming titles — the largest lineup in company history, he said. That includes more than 220 exclusives, such as Player Unknown’s Battlegrounds, which will launch on Dec. 12.

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  7. Facebook Messenger Jumps to Business Websites

    24 Nov 2017 ...  

    Facebook on Tuesday announced that it was preparing a plugin to its popular Messenger platform that will allow a website’s visitors to chat with a human or bot without leaving the location.

    Facebook Messenger Jumps to Business Websites

    Customer Chat is one of a number of changes in the version 2.2 update of Messenger platform revealed at the Web Summit in Lisbon, Portugal.

    The chat plugin, which currently is in closed beta,
    will be available on desktop and mobile devices. Early testers include airlines like KLM, Volaris and Air France.

    Chatbots deployed through the plugin reportedly can perform a number of duties, including delivering order status updates, scheduling appointments, answering questions and providing after-hours services.

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  8. How to keep your staging or development site out of the index

    24 Nov 2017 ...  

    You generally wouldn’t want your staging site appearing in search results, so how can you prevent Google from indexing this content? Columnist Patrick Stox offers some tips.

    How to keep your staging or development site out of the index

    One of the most common technical SEO issues I come across is the inadvertent indexing of development servers, staging sites, production servers, or whatever other name you use.

    There are a number of reasons this happens, ranging from people thinking no one would ever link to these areas to technical misunderstandings. These parts of the website are usually sensitive in nature and having them in the search engine’s index risks exposing planned campaigns, business intelligence or private data.

    How to tell if your dev server is being indexed

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  9. Updated: Google home page search box now shows you recent searches by default

    24 Nov 2017 ...  

    Even former Google search executive Matt Cutts calls this new Google search behavior ‘super annoying.’ This story was updated to say this was a bug and Google is fixing it.

    Updated: Google home page search box now shows you recent searches by default

    Google has changed the default behavior of the search box on the Google.com home page. Now, when you go to Google’s home page, the search box will automatically expand to show you your most recent searches.

    Seeing these recent searches automatically expand below the search box, before you even click into the search box to enter your search query, feels awkward. It almost feels like this is a bug.

    Matt Cutts, former Google search executive, said on Google+ he finds the experience “super annoying” and wants a way to opt out of this but cannot find the opt-out. Here is a screen shot from Matt Cutts:

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  10. When SEO isn’t your SEO problem

    24 Nov 2017 ...  

    Even the greatest SEO strategy won’t succeed if you can’t implement it properly. Columnist Casie Gillette discusses common client obstacles and how to overcome them.

    When SEO isn't your SEO problem

    If you’ve been doing SEO for any length of time, you’ve undoubtedly experienced your fair share of failures. And in many cases, frustratingly, the SEO program itself was not the issue. While I’ve discussed meta topics such as management challenges, getting executive buy-in, and the need for flexibility in the past, I haven’t directly addressed the question, “What do you do if SEO isn’t your SEO problem?”

    As search marketers, we work our tails off analyzing data, search results, client websites and more, with the goal of providing recommendations that will move the needle. Unfortunately, the best recommendations in the world don’t matter if they aren’t implemented — and therein lies one of the biggest challenges of SEO.

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  11. Call of Duty WWII Kicks Off Holiday Season With a Bang

    24 Nov 2017 ...  

    Call of Duty WWII Kicks Off Holiday Season With a Bang

    Activision’s Call of Duty WWII became available on Friday, and the title made its long-awaited debut with a splash, kicking off what is expected to be a robust holiday season for the gaming industry.

    The most anticipated multiplatform title of the season, based on the Nielsen Game Rank, Call of Duty WWII latest installment reaches back to the iconic gaming franchise’s origins. It offers fans an immersive and educational experience, creating a true-to-life simulation of America’s 1st Infantry Division storming the beaches of Normandy alongside British and other allied forces to liberate France from the Nazi regime.

    The latest installment provides a new level of excitement with several key features added to the multiplayer experience.

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  12. Razer Debuts Cutting-Edge Mobile Gaming Phone

    24 Nov 2017 ...  

    Razer Debuts Cutting-Edge Mobile Gaming Phone

    Razer on Wednesday unveiled its Razer Phone, a handset that clearly targets gamers. It boasts the world’s first 120 Hz Ultramotion display, which has the potential to deliver fast refresh rates and provide the smoothest graphics available on a mobile smartphone.

    “It’s common knowledge that I’m obsessed with my smartphones. I play a ton of games on them, and they’re my go-to for streaming content,” said Razer CEO Min-Liang Tan.

    “We have wanted to make a phone with gaming-level tech for years, and the Razer Phone delivers in every way we imagined,” he said.

    Sharp Display, Cinematic Sound

    Powered by Qualcomm’s Snapdragon 835 mobile platform, the Razer Phone features 8 GB of RAM. Its thermal design reduces throttling to maximize the handset’s power and performance. It comes loaded with Google’s Android Nougat but will support Android Oreo when the new OS comes out in the spring of next year. It also comes with Nova Launcher Prime with Google Assistant integration. It is selfie-ready, with dual rear 12-MB cameras.

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  13. 12 Strategies for Promoting Your YouTube Videos

    24 Nov 2017 ...  

    12 Strategies for Promoting Your YouTube Videos

    In his book Entrepreneur Magazine's Ultimate Guide to YouTube for Business, marketing and public relations consultant Jason Rich show you how to master the secrets of successful "YouTubers" and put your brand, product or service in front of millions of potential viewers. In this edited excerpt, the author outlines 12 ways you can promote and market your small-business YouTube videos.

    When it comes to marketing and promoting your small-business YouTube videos, follow these 12 basic strategies:

    1. Start by using the tools available directly through YouTube. For example, provide a detailed and accurate title and description to each of your videos, and associate tags (keywords) that are directly relevant.

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  14. Bing vs. Google: Which Search Engine is Best?

    24 Nov 2017 ...  

    Bing vs. Google: Which Search Engine is Best?

    You might have seen the commercials online or on TV: Bing has been waging a marketing war on Google, claiming that blind users prefer Bing's results over Google's by a 2-to-1 margin.

    But has Microsoft's search engine really advanced enough to pose a credible threat to Google? While you can test the comparison on your own at BingitOn.com, I've identified strengths and weaknesses for both. Either engine may have an edge depending on your personal preferences.

    From social integration to speed to quality, here's a look at how they stack up:

    Google advantage: Provides more relevant information.
    While Bing's recent changes make it a more viable search option, it's still lacking in terms of result quality in response to informative queries.

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  15. How to Boost In-Store Holiday Purchases With Paid Search

    24 Nov 2017 ...  

    How to Boost In-Store Holiday Purchases With Paid Search

    If you have a brick-and-mortar business, you may be convinced that running paid search on Bing Ads or Google Adwords might not be right for you, that it only works for an ecommerce website or online retailer. But, I'd encourage you to think again — especially as the holidays approach. New Bing Ads research shows that paid search advertising can make a big impact when it comes to in-store holiday purchases.

    Related: How to Prepare to Dazzle and Delight Your Customers This Upcoming Holiday Season

    That's because search is a key influencer in every step of the buyer's journey — whether customers shop online or in-store. And being there with the right message at the right time for shoppers searching for the right gift can be key to boosting your in-store sales this holiday season.

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  16. Google Flights gets a redesign in time for the holiday season

    24 Nov 2017 ...  

    The new design for Google Flight search makes it easier to find cheaper flights, says Google.

    Google Flights gets a redesign in time for the holiday season

    Google Travel has announced the launch of new design just in time for the holiday travel season. The new design gives searchers “more ways to find cheaper flights,” Google said. It also looks pretty and has a quicker interface.

    Here is an animated GIF of the new features:

    Google Flights gets a redesign in time for the holiday season

    You can still access the old design by going to google.com/flights. From there, there is a box explaining how you can try “the updated design with new tools to help you find and book flights with confidence.” Click on that box to be taken to the new design.

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  17. Why consistent marketing can pay big results for small industrial manufacturers

    24 Nov 2017 ...  

    Sometimes the key to success in SEO and online marketing is just being consistent. In her beginner-focused how-to, columnist Dianna Huff provides some tactical advice for those managing digital marketing for small manufacturing websites.

    Why consistent marketing can pay big results for small industrial manufacturers

    “Dianna, you’ll never reach your goal if you don’t consistently monitor your diet!” my trainer chastised me after my weigh-in and measurement. “You can’t out-exercise a bad diet!”

    In that instant, I understood exactly what she was saying — because “consistent” is the term my company uses to describe how our small industrial manufacturing clients need to approach their marketing.

    By “consistent,” I mean doing something on a regular basis that gets you closer to your sales/inquiries/ business growth goals. The beauty of consistency, applied to any endeavor, is that small actions can lead to huge improvements and better results over time.

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  18. Is the featured snippet bubble bursting?

    24 Nov 2017 ...  

    What’s going on with featured snippets? Columnists Brian Patterson and Chris Long share data which suggests that Google may be testing a reduction in SERP answer boxes.

    Is the featured snippet bubble bursting?

    This article was co-authored with my colleague at Go Fish Digital, Chris Long.

    We’ve been bullish on answer boxes (also known as featured snippets) for a while now. Six months ago, we wrote about unique strategies we’ve been using to obtain those featured snippets. That coveted “position 0” is just so juicy, for a number of reasons:

    • It ranks above all of the organic search results.
    • It takes up a lot of SERP real estate.
    • It attracts a ton of eyes and drives a lot of organic traffic.
    • It is often the answer to questions asked to Google Home/Google Assistant.

    In May, Ahrefs ran a study of 2 million featured snippets. Out of the 112 million keywords in their database, they observed that ~14 million (a little over 12 percent) were triggering an answer box in their results. That data point aligned with what we were seeing anecdotally, which is that they were popping up all over the place.

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  19. Fake News: Amazon Wants a Key to Your House

    24 Nov 2017 ...  

    Fake News: Amazon Wants a Key to Your House

    I’m getting tired of headlines that present something you might want to do as something you’d have to be crazy to do. Last week was a case in point: Headline after headline shouted out that Amazon wanted to get a key to your house. The initial reaction was, as you might expect, hell no — but
    the reality is far more nuanced.

    You see, there are a lot of folks who live in places where their front entrance isn’t secure and they don’t really have a yard, so when they get a package from Amazon it often goes to whoever sees it on the doorstep first. Finding a way to secure the package is something these folks want to do but they sure as hell don’t want unknown delivery people wandering through their house five-finger discount shopping.

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  20. Amazon to Let Delivery Drivers Open Your Front Door

    24 Nov 2017 ...  

    Amazon to Let Delivery Drivers Open Your Front Door

    Amazon on Wednesday announced a new service that will allow Prime members to receive in-home delivery of packages with the help of high-tech smart locks that allow drivers to open their front doors.

    Amazon Key will launch officially on Nov. 8 in 37 U.S. cities and surrounding communities, with additional locations to be added over time. The service will be available at no extra cost to Prime members, and it will work with standard, two-day, overnight and same-day deliveries.

    “Amazon Key gives customers peace of mind knowing their orders have been safely delivered to their homes and are waiting for them when they walk through their doors,” said Peter Larsen, vice president of delivery technology at Amazon.

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