Welcome to Search Engines Website

  1. Google revamps its SEO Starter Guide

    14 Dec 2017 ...  

    This is the first update of the SEO starter guide in several years.

    Google revamps its SEO Starter Guide

    Google announced that it has retired the old PDF version of the SEO Starter Guide originally released in 2008, over nine years ago, with a new web-based version of the guide.

    The last time Google updated this guide was several years ago.

    The new guide merges the Webmaster Academy and the old SEO Starter Guide PDF into this one resource section. “The updated version builds on top of the previously available document, and has additional sections on the need for search engine optimization, adding structured data markup and building mobile-friendly websites,” Google said.

    It is also currently available in nine different languages, including English, German, Spanish, French, Italian, Japanese, Portuguese, Russian and Turkish.

    Read More >>>

  2. New Open Source Tools Test for VPN Leaks

    14 Dec 2017 ...  

    New Open Source Tools Test for VPN Leaks

    ExpressVPN on Tuesday launched a suite of open source tools that let users test for vulnerabilities that can compromise privacy and security in virtual private networks.

    Released under an open source MIT License, they are the first-ever public tools to allow automated testing for leaks on VPNs, the company said. The tools are written primarily in Python, and
    available for download on Github.

    Originally used to conduct automated regression testing on ExpressVPN’s own software, the tools allow users to check VPNs that might not be providing complete protection to users, said Harold Li, vice president at ExpressVPN.

    “We believe the VPN industry as a whole has a duty to properly protect users who place their trust in our products,” he told LinuxInsider. “We’re open-sourcing these tools as part of an initiative to encourage the entire VPN industry to join us in investing in and identifying and addressing leaks.”

    Read More >>>

  3. Help your business grow with help from social media tool SMhack

    14 Dec 2017 ...  

    Help your business grow with help from social media tool SMhack

    Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission.

    Social media is a great way to reach potential customers and engage an audience. But it can also be insanely complicated. Between Facebook, Twitter, Instagram, and LinkedIn, there are too many platforms and not enough time. But there’s a great social media engagement tool that can help you keep everything under control: SMhack. 

    SMhack brings all your social media interactions to a single place so you can engage audiences, publish content, analyze results, and track your competitors like a pro. It has important functions like reply, retweet, and DM built in to help streamline your workflow and also lets you schedule posts for later so you don’t have to wake up in the middle of the night to post something crucial. SMhack is also great for collaboration because it lets you add and assign user roles to individual team members.

    Read More >>>

  4. Internet Pioneers Urge Cancellation of Net Neutrality Repeal Vote

    13 Dec 2017 ...  

    Internet Pioneers Urge Cancellation of Net Neutrality Repeal Vote

    A group of 21 leading technology pioneers, including Apple Computer cofounder Steve Wozniak and World Wide Web inventor Tim Berners-Lee, this week penned an open letter to key congressional leaders asking them to pressure FCC Chairman Ajit Pai to cancel Thursday’s planned vote to repeal Net neutrality.

    The process is severely flawed, they argued, and a rules repeal poses an imminent threat to the Internet.

    The letter to Sens. Roger Wicker and Brian Schatz, the chairman and ranking member of the Senate Commerce Subcommittee on Communications, Technology, Innovation and the Internet and Reps. Marsha Blackburn and Brian Doyle, the chair and ranking member of the House Energy Subcommittee on Communications and Technology, urges them to call on the FCC chairman to cancel the vote, arguing that the FCC’s plans to repeal Net neutrality will do serious damage to the Internet, to marketplace competition and to consumers.

    Read More >>>

  5. A balanced approach to data-driven SEO

    13 Dec 2017 ...  

    SEOs have access to massive amounts of data, and columnist Ryan Shelley asserts that we must learn how to overcome information overload and focus on what drives results.

    A balanced approach to data-driven SEO

    We have nearly unlimited access to information and data. For search marketers, this can be a blessing or a curse. It’s very easy to get sucked into the never-ending pool of data — but this rarely, if ever, benefits our work. So how do we protect ourselves from information overload?

    Futurologist Alvin Toffler predicted in 1970 that the rapidly increasing amounts of information produced would eventually cause people problems. More than a few times, I’ve found myself overwhelmed and overloaded with information, and my guess is that you have also experienced this phenomenon.

    Read More >>>

  6. Facebook responds to criticism that the network is ‘destroying how society works’

    13 Dec 2017 ...  

    Facebook responds to criticism that the network is 'destroying how society works'

    In an unexpected move, Facebook PR just pushed back against criticism after a former executive’s critical words of the company affecting our behavior and society spread this week.

    “The short-term, dopamine-driven feedback loops we’ve created are destroying how society works,” said Chamath Palihapitiya, who joined Facebook in 2007 and served as its vice president for user growth. 

    The comments were made on Nov. 13 but a video of him speaking at Stanford Graduate School of Business circulated after The Verge shared it on Monday, nearly a month after the event. 

    Facebook released a statement in response on Tuesday, where they highlighted the fact Palihapitiya has not worked at the company for more than six years.

    Read More >>>

  7. The Pope has way too much faith in the way we use social media

    13 Dec 2017 ...  

    The Pope has way too much faith in the way we use social media

    Pope Francis had some wild optimism to share with Twitter timelines on Tuesday. 

    He celebrated the fifth anniversary of his Twitter account with a tweet, thanking his followers for their support. But then he threw in an interesting line, that places entirely too much faith in the people who use social media—and in the most loving of ways, people called him out for it. 

    “Thank you for following @Pontifex which turns five years old today,” he, or someone in the Vatican, tweeted. “May social media always be spaces that are rich in humanity!”

    Read More >>>

  8. Former Facebook exec says network is ‘destroying how society works’

    11 Dec 2017 ...  

    “You don’t get to 500 million friends without making a few enemies.” 

    That was the tagline for The Social Network, the film about creating Facebook, and it’s only become more relevant as the social network has grown to more than 2 billion people. Those “few enemies” are former Facebook executives, people who helped build the tech giant. 

    “The short-term, dopamine-driven feedback loops we’ve created are destroying how society works,” said Chamath Palihapitiya, who joined Facebook in 2007 and served as its vice president for user growth. He was referring to the iconic “like” button and other reactions we have while browsing News Feed. 

    Read More >>>

  9. This was the year we turned on social media

    09 Dec 2017 ...  

    This was the year we turned on social media

    With each passing day comes yet another reason to question the notion that the long arc of the universe bends toward justice. However, this year, in particular, has made it resoundingly clear that — regardless of the direction of that arc — the process by which it bends manifests with stuttering jolts and fits. Things seem one way to many people, until, for whatever reason, all of the sudden everyone realizes they’re not. 

    It is a similar reckoning that has befallen the do-no-wrong darling of the tech industry: social media. Long heralded by its profits as a digital panacea for our fractured world, services like Facebook and Twitter have instead come to both represent and fuel our darker natures. 

    Read More >>>

  10. Have a question about Will Ferrell? Google may show you a video response directly from him

    08 Dec 2017 ...  

    Google is serving up selfie videos from celebrities answering frequent questions about themselves.

    Have a question about Will Ferrell? Google may show you a video response directly from him

    Curious if Will Ferrell can actually play the drums? Or if Tracee Ellis Ross can sing? Now, when you ask Google a question about a specific celebrity, you may get a self-recorded video from them answering your question.

    “When you search for your favorite personalities, whether they’re rising stars or well-known celebs, their answers will appear in the form of selfie-style videos with a uniquely personal, authentic and delightful touch,” according to Google’s The Keyword blog.

    Google has taken the most often asked questions about a select number of celebrities and had the celebrities record their answer so that they can now be served up for mobile searches related to the query.

    Have a question about Will Ferrell? Google may show you a video response directly from him

    Read More >>>

  11. Yahoo parent sues Mozilla for replacing it with Google as Firefox default search

    07 Dec 2017 ...  

    Mozilla countersues and says that poor Yahoo search quality caused Firefox to lose market share.

    Yahoo parent sues Mozilla for replacing it with Google as Firefox default search

    Roughly three years ago, Yahoo and Mozilla announced that Yahoo would be the default search engine on Firefox in the US. That relationship ended early when Mozilla released the much-improved Firefox Quantum browser last month, with Google as the default search provider.

    Now, Yahoo’s parent company, Oath (Verizon), is suing Mozilla for breach of contract. Oath says that Mozilla “terminated a long-term strategic agreement with Yahoo” on November 10. Yahoo adds that prior to filing suit, it “demanded that Mozilla take immediate steps to cure its breaches and rescind its termination notice.”

    Read More >>>

  12. Google’s latest search updates brings more content to Featured Snippets & Knowledge Panel info

    07 Dec 2017 ...  

    “Search is not just about answering your questions — it’s also about discovery,” writes Google product manager Michael Galvez.

    Google's latest search updates brings more content to Featured Snippets & Knowledge Panel info

    Google has announced three new search updates around featured snippets, knowledge panel information and suggestions for related topics.

    According to a post on Google’s The Keyword blog, a selection of featured snippets will now include more images and related search suggestions within the box displaying the featured snippet content.

    It is also expanding the information displayed in the Knowledge Panel to include related content.

    “For example, while looking at the Knowledge Panel about skiing, you’ll see related searches for sports such as snowboarding directly inside the result,” writes Google product manager, Michael Galvez.

    Read More >>>

  13. How Using Microdata Can Improve Your Website SEO

    07 Dec 2017 ...  

    How Using Microdata Can Improve Your Website SEOSearch giants Google, Bing and Yahoo announced last summer a rare collaboration to support the use of microdata tagging to generate more relevant and more detailed search results. This offers business owners and other website publishers another opportunity to improve their search engine optimization (SEO) by making a few changes to their websites.

    While microdata may sound like a foreign language initially, fear not. To help you get started, here's a primer on what microdata is, how search engines use it and why it could benefit your website.

    What is microdata?
    Essentially, microdata is one of three code languages designed to provide search-engine spider programs with information about website content. To understand how this works in practice, consider the following example provided by microdata listing website Schema.org:

    Read More >>>

  14. Here’s what Facebook’s Australian users talked about the most in 2017

    06 Dec 2017 ...  

    Here's what Facebook's Australian users talked about the most in 2017

    It’s no secret that the conversations we have on Facebook are often different to ones we have on other social media platforms like Twitter and Instagram.

    That’s evident in Facebook’s data about the most-talked about topics in Australia for 2017, with women, sport and music leading the charge.

    “This year, International Women’s Day was the most talked about topic on the platform, with conversation driven by the Women’s March, which ranked in the top ten global list, as well as the #metoo movement,” Mia Garlick, Facebook’s director of policy for Australia and New Zealand, said in a statement.

    Read More >>>

  15. Google Launches Program to Help Small Businesses Become More Visible

    05 Dec 2017 ...  

    Google Launches Program to Help Small Businesses Become More Visible

    Do your company’s website, hours and address show up right away when people Google you…or at all? If not, you're missing out on big business and Google wants to help you fix the problem.  

    The tech giant today announced a major new small business initiative called Let’s Put Our Cities on the Map. The aim is to help every business in every city in America get discovered across its services.

    To this ambitious end, Google has created a custom website for “virtually every town and city in the U.S.,” 30,000 in all. The sites provide small business owners with step-by-step directions on how to create a Google My Business listing, as well as how to improve the information that shows up about their companies on Google search, Google maps and Google+.

    Read More >>>

  16. Links: To speed or not to speed

    05 Dec 2017 ...  

    Want to build links faster? Julie Joyce discusses which tasks can be sped up and which can’t.

    Links: To speed or not to speed

    When we first started as an agency, our link builders were evenly split into two camps: One would send out a flurry of emails to all sorts of sites and deal with them if they responded. The other would spend a significant amount of time doing due diligence prior to outreach so that anyone who did respond had already been vetted.

    I always thought it was a good idea to let each new link builder find his own way, so I didn’t usually express a strong opinion about this divide. I could see the points of view of both sides, too. Why bother doing a lot of work up front if the webmaster wasn’t even going to respond? Why disappoint webmasters who did respond when you couldn’t work with them?

    Read More >>>

  17. Google testing an answers carousel within the search results snippets

    05 Dec 2017 ...  

    Publishers and webmasters might not like this new feature Google is testing.

    Google testing an answers carousel within the search results snippets

    Google has started testing and potentially rolling out a new feature in search that shows a carousel with a list of answers directly within the search results snippets. It shows the main search result snippet, and below it, it shows a carousel of answers picked from the content on the page the snippet is linking to.

    This comes in handy with forum-related threads where someone asks a question and multiple people give their answers. In addition, Google is labeling which answer is the “best” and shows that answer first in the search results.

    Here is a picture from @glenngabe:

    Google testing an answers carousel within the search results snippets

    Google testing an answers carousel within the search results snippets

    I suspect Google is picking the best answer from a label in the thread itself.

    Read More >>>

  18. It’s time to change your SEO reports!

    05 Dec 2017 ...  

    SEO reports are often really useful… for SEO professionals. Columnist Greg Gifford asserts that if you want to truly prove the value of your services to your clients, you have to tie your reports directly to their bottom line.

    It's time to change your SEO reports!

    You’d think that after a year or so of these posts, I’d run out of things to be on the soapbox about, right? Unfortunately (or maybe fortunately, since they give me material to write about), there are still tons of mistakes and missteps out there in SEO land — and lots of marketers who need help.

    This time around, I’m talking about SEO reports. I’ve taught several intensive Local SEO training courses at conferences all over the world, and monthly reports always come up. Marketers never seem to be really satisfied with what they’re providing to clients, and clients never seem to be really satisfied with the report they’re given every month.

    Read More >>>

  19. Net Neutrality Battle Lines Drawn as FCC Vote Looms

    05 Dec 2017 ...  

    Net Neutrality Battle Lines Drawn as FCC Vote Looms

    FCC Chairman Ajit Pai’s long-brewing plan to repeal Net neutrality has the broadband, telecom and entertainment worlds at loggerheads. The commission’s expected Dec. 14 vote could result in a complete rewrite of the script for the Internet’s competitive landscape and consumer protection models.

    The repeal of Net neutrality would end restrictions imposed by the Obama administration in 2015, which effectively regarded the Internet as a utility with heavy government regulation, and prevented providers from throttling speeds and imposing other restrictions on certain providers.

    Innovation Dampened?

    The Internet was working just fine before Net neutrality, but the restrictions created roadblocks to innovation and investment, Pai and other free market advocates have argued.

    Read More >>>

  20. Aussies on Twitter this year cared most about politics, marriage equality and of course, BTS

    05 Dec 2017 ...  

    Aussies on Twitter this year cared most about politics, marriage equality and of course, BTS

    Turns out 2017 ended up being a good year for fans of K-Pop and marriage equality.

    Twitter has released its Australian year in review, revealing what the country’s users have been talking about.

    Unsurprisingly, the country’s vote to allow LGBTQ couples to marry was among the most discussed topics on the platform. The hashtag #marriageequality, ranked second behind #auspol (short for Australian politics) in Twitter’s top list.

    The country’s most retweeted post was one by Australian Marriage Equality on Nov. 15, which came shortly following the announcement that a majority of the country had voted yes.

    Read More >>>