LinkedIn is one of the most important networking sites for professional. The portal is dedicated for those individuals who are professionals and want to stay connected with their past and present fellow.
These days if you are not in LinkedIn you are not somebody and thus to help your business grow you need to create a sound profile and optimize it for search. However, as the popularity of LinkedIn is increasing day by day plenty of professionals are listing themselves in the portal and hence it has become important for professionals to optimize their profiles as per the algorithm of the platform.
However, most of the LinkedIn users are not aware of the fact that LinkedIn doesn’t display search results randomly rather LinkedIn uses an internal set of algorithms to prioritize certain profile over others. Those who used to optimize their profile for search could receive higher ranking on the LinkedIn platform and hence could get more clients and conversion.
Optimizing LinkedIn profile for search is an art and it requires continuous input of time, energy and efforts. With this article we have come up with certain strategies that would help people optimize their LinkedIn profile properly so that they could beat their competitors and stay ahead in the search.
What most LinkedIn users aren’t aware of is that the results displayed for these searches aren’t random. LinkedIn uses an internal set of algorithms to prioritize certain profiles over others, giving the businesses and individuals who have optimized their accounts correctly a leg up in using the service to find jobs, clients and more.
# Step 1 – Fill out your profile completely
The profile of an individual is the best part where users could put most of their SEO efforts. All the relevant fields should be filled up properly and elaborately with specific keywords you are trying to rank for. A complete filled profile not only helps LinkedIn give additional opportunities to identify searchable keywords but the company is also likely to rank completed profiles high over partially completed profiles. All we can say that filling up the profile is important.
# Step 2 – Include relevant search keywords in profile areas
Every search is keyword based. It is the keyword through which a search platform finds relevant contents and profiles. Just as Google finds documents and web-pages through keywords same holds true for LinkedIn platform and hence it is important for users to put relevant business keywords to rank their profile high on the search engine result page.
# Step 3 – Expand the size of your network
Larger is your network higher is chances of being ranked high on the LinkedIn search platform. Hence, it is important for LinkedIn users to expand their network with the passage of time.
# Step 4 – Participate in LinkedIn Groups
LinkedIn groups are one of the tools that businesses and marketers could use to get familiar with their fellow members. Regular participation in these groups not only help you get acquainted with fellow members but also let you rank high on the search page.