Actually, there are three aspects related to driving traffic on the site. One is to actually get the volume of traffic on the site and the other is to make them stay on the site for the longest period of time. And, the third is to make them act in some way. We will deal with the first aspect of driving the traffic on the website here.
When you create a website it is for your business but the essential focus is on the visitors. The website is of you but for the visitors. Everything is oriented to attract the visitors to the site. So is the case with the activities which you perform on the online media which forms a key part of the strategy to drive the traffic to your site.
Tapping the Right Web Resources
When the objective is to drive the traffic to the site, the only task is it to make use of all those web resources where the visitors come and carry on the activities which will help your online visibility on those media. If it is the search engines whose traffic you want to tap, the search engine optimization and PPC is used. When the social media resources are tapped, the activities are done as per the requirements of that media in order to get noticed.
Working as per the Resources
When the people make use of the right web resources, it is also important for them to use these resources in the right way. There is an innate need to get creative. Innovation in the content quality, content presentation and content delivery methods leaves a lasting impact on the visitors. While performing the SEO activities, it is not only important to deliver unique content but also to deliver something of value to the visitors. You need to think from the perspective of the visitors.
Similarly, when you are making use of the various media, you need to make sure that the content presentation is done in the most creative and innovative way. So, while you are using sites for SEO activities which are essentially used for the graphic or the video submissions ( take Youtube, Tumblr, Pinterest, etc as examples), your links of articles or pure text is not going to deliver the results. You will have some visits to the content but will leave out the whole potential by failing to build the network of followers. To be successful, or rather, more successful, you need to be creative in the use of social media for effective traffic generation, even if it means that you have to learn some basic graphic designing or video recording or even learn the art of making presentations. Remember, search engines have emphasised that they are more inclined towards those sites which are able to engage the visitors better, not just getting more and more inlinks.
Have Some Attractive Proposal on Your Website
People like to know how they will get benefited by using your product or service. This is precisely which you have to deliver right on your website. You need to have some offer on the site. For the SEO services providers, for example, the offer could be the guaranteed ranks with the money-back offer. Similarly, it could be some discounts or deals by the other providers. These are helpful in making your site look happening and also differentiate you from the competitors.
These are some of the easiest and simple ways of driving traffic to your site but these are also the most commonly missed out ones by most of the online marketing companies, chiefly the SEO services providers.