How to choose the right SEO expert
Projecting your website
Are you planning to develop a website for your business marketing? If yes, there must be a pile of doubts which call for explanation before you go ahead. Will people understand what you serve? How will they come to know about your website? How will people be pulled in to the website at the first place?
How soon will it become popular and help me compete with others in the business? To make your website a genuine success, all such questions can be answered simply by hiring a professional from a renowned company.
An SEO Expert, whose job is to elevate your website’s ranking, making it more visible to the surfers on search engines like Google, Msn, Yahoo etc.
Although there are legion SEO Experts nationwide, your job is to choose the right SEO Expert for optimal results of your website’s marketing.
The responsibilities of a good SEO Expert are illustrated as follows:
Aim at the right customers
This can’t be shortened in absence of prior market research. “What will my target customer search” is the prime question. An SEO Expert always research for the keyword(s) for your target market. This can be done by using Google Adword tool, wherein you can type the keywords related to your industry, choose your targeted country and geographical location with language. And you will get competitive keywords list ranking high low and medium, traffic on that keyword both worldwide and the city you chose with the prices on each keyword to help you make a right choice for the keyword. You can also use some free tools available in market to help you get a precise keyword for your campaign.
The most important part of SEO is Website optimisation, An SEO Expert’s job is to make your website error free and search engine friendly.
It involves no. Of steps like:
- Title tag, Meta tag and description should match the content relevancy of the web page.
- H1, H2, H3 headers should always be well-defined.
- Using XML sitemap will help search engines to detect your web pages
- Broken links are not welcomed by any search engine
- Cross browser compatibility
- All your images should have alt tags
Search Engine optimization
An SEO expert knows core technicality for search engine optimisation, but a real SEO expert is the one who should know the right time and right place to implement all the SEO strategies. Overall every major technique is covered in link building, PPC and Social media optimization. For a successful web ranking, you should hire an expert who knows the pros and cons of each strategy and have experience in same. SEO Expert helps you for that purpose by enriching your website with keywords at the right places.
Choose the expert that justifiably suits you
It is a misconception that the most highly paid SEO Expert is the one who has got the most brilliant skills about the optimization of webpage ranking. Similarly, it is also a myth that the most underpaid SEO Expert could be the one with no skills. Hence, the right SEO Expert must be a mixture of both, affordable and effective. Also, the company for website optimization must be a well-trusted organisation so that your marketing doesn’t suffer. SEO Expert helps in the technical analysis of the website, building it to be compatible with the algorithms running under various search engines. It uses technologies of SEM, Niche Directory submission, guest blogging etc to optimise the ranking of your website.