Videos from YouTube have been frequently impacting the Page 1 search results on search engines like Google. What this means is, video results are appearing more and more in the top sections of the search results and as a result, those videos are enjoying a very healthy dose of traffic from it.
Web video content seems to be leapfrogging all those trying to get to the top search engine spots and that is why more and more marketers are including web video in their marketing strategies. The following article explores how you can do the same for your brand or business no matter your size or niche.
1. Optimize The Written Content Available On Hosting Sites
When you’re putting your web video onto the Internet you’ll be doing so through hosting sites like YouTube or Vimeo. Such sites offer great SEO opportunities by allowing you to fill in text fields with written content relevant to your website or niche. Fill in available titles, tags and descriptions with the keywords and phrases you’re trying to compete for in the search engine rankings.
The search engines will scan your web video for this written content and use it to determine the search results it finds. By optimizing the written content available on hosting sites and even including your website URL, you can give your web content a greater chance of getting found in the search results and getting to the top of the huge results pile.
2. Embrace Closed Captions
Closed Captions have got to be the biggest text field you can optimize with your keywords and phrases on video sharing sites such as YouTube. Closed Captions or ‘Transcripts’ work as subtitles for viewers, just like you’d see on any TV program or DVD to benefit those viewers who are hard of hearing.
You can use the Closed Captions to upload a ‘TXT’ document containing the script of your web video, which will then be scanned by the search engines to find your video amongst the sea of other online content. If you can script your web videos to include keywords and phrases you can then use them in your Closed Captions too, which will aim to further optimize the chances of your web video content being found in the search results.
3. Generate Online Activity
Think of video sharing sites like YouTube, Daily Motion or Viddler just like you would any social media website. Do what you can to generate online activity between users and your web video content.
Videos and Profiles with the most views, friends, subscribers, comments, likes or even dislikes are going to be favoured in the search rankings, because the search engines will see it as popular video content that users might be looking for. To generate a good level of activity you’ll need to start actively participating on the site yourself and stir up conversation and interaction with other users and videos.
4. Update Your Web Videos Frequently
The YouTubes and Vimeos of the sharing and hosting world like users who keep their web video content updated. By updating your descriptions, titles and closed captions you can help to show these websites that you are an up to date and helpful user. These content updates will be noticed by the websites and will help to rejuvenate your old material.
This makes your back catalogue of web videos much stronger in SEO value and will help to make sure your videos get picked up in the search engine results.
5. Start Using Social Media Websites
Just like you need to generate activity on video sharing sites to get your web video content seen and shared, you need to take the same approach to the social media websites.
Make accounts and share your content to users on Facebook, Twitter, LinkedIn, Tumblr, Flickr, StumbleUpon, Digg etc. The more sites you can get on and interact with users on, the wider audience you’re going to find. Search engines will be able to find your content in numerous places and notice that it’s being viewed and interacted with by lots of users and as a result such search engines will see it as very viable content.
6. Give Your Web Videos Sitemaps
Google loves Sitemaps and you should too. A Sitemap tells search engines where your web video actually is. If you’ve embedded it onto websites and blogs the chances are search engines won’t know it’s actually there. By submitting a Sitemap of each video to Google you can tell the engine exactly where that video is embedded.
This will then get included in its search engine results and begin to pick up all of your web video content that is embedded on sites across the web. Failing to do so will pretty much make your web videos completely invisible to search engines.
By following these six SEO boosting tips you can help to leapfrog the entire search engine result competition just by using web video content. With web video being one of the most popular medias on the Internet more and more search engines are putting video results in the top of their search rankings, which will help to get your video content seen before users even think about the rest of the results list. Your web video can then drive traffic to your site through URLs and calls to action, which in turn will start to increase your conversion rates.