Google in the fourth quarter of 2014 increased the proportion of Internet users who carry out an authorized entry to third-party sites through its accounts.
It is only 3 points higher than the share of Google – 40% (6 percentage points). The difference between Facebook and Google shares hit a low for the last three years.
Vice President of Marketing JanRain Beklend Jamie (Jamie Beckland) believes that Google achievement can be attributed to the efforts of the company to unify user identity in all products, such as Gmail, YouTube, Android and Google+.
At the same time, Facebook in 2014, faced with problems related to data confidentiality.
This could contribute to the transition of some users in other service due to lack of understanding of how their data will be used.
However, an update of both companies in the past year – the safe way to use Facebook via anonymous networks and cancellation of compulsory create a profile on Google+ registering other services Google – likely to return to the previous figures, – the Beklend.
Results JanRain show only a snapshot of the market use social networking accounts to log on to other sites.
The company receives data from hundreds of clients using the platform. The company Gigya, also explores this market has not yet presented its report for the fourth quarter of 2014. Third quarter results were distributed as follows: Facebook – 58%, Google – 24%.
LoginRadius company in its report also notes the advantage of Facebook (65%) before Google (25%). According to this report, explores the use of social media accounts for 120,000 sites worldwide, Facebook leadership has never been greater since the company began tracking the figure in January 2013.
All authors of studies agree that all other social networks lag far behind Facebook and Google.
JanRain report shows that LinkedIn has become the best choice in the field of B2B, increasing its share by 6 percentage points compared to the third quarter – up to 35%.
The share of Google and Facebook declined by 3 percentage points compared with the previous quarter – up to 28 and 24%, respectively.
Facebook retains leadership in industries such as media, retail, games, music and consumer brands.