Google announced that pages containing a cross-application advertising, hides “a significant part of the content” on page would be considered unfriendly to mobile devices. Accordingly, in the mobile issuance they will be ranked lower than mobile-friendly page. Innovation will come into force on November 1, 2015.
“On November 1, the mobile pages that show interstitial ad install applications that hides a significant portion of the content at the transition from the search results will no longer be regarded as friendly to mobile devices.
This change does not affect other types of interstitial ads. Alternatively, cross-page advertisement, browsers should provide more friendly to mobile devices ways to promote mobile applications “, – reported in the company’s official blog.
Below – an example of interstitial ads with advertising applications, which will make the page unfriendly to mobile devices:
The following example – interstitial ads, which will continue to be considered a mobile-friendly, according to Google:
Thus, the native “smart banners”, supported by Safari, and banners with advertising to install applications that are supported by Chrome, will continue to be a mobile-friendly for Google.
Google spokesman also said that the use of advertising applications, which blocks the site’s content can thus cause a drop in the mobile site issue.
Check whether the pages containing interstitial advertising applications friendly to mobile devices, you can use the instrument Mobile-friendly test or test mobile usability. These two tools will show immediately if they have a problem with page ranking, and a cross-application advertising.
Recall that the algorithm of Google mobile-friendly was officially launched on April 21. Pages friendly to mobile devices will be ranked higher in the cell search.
Google has repeatedly called on website owners refuse interstitial ads to install applications on mobile websites. This type of ad has been included in the list of common errors that occur at the site for mobile devices. According to representatives of Google, such advertising prevents users interact with the site.
Not long ago, my answer to the question of whether a cross-listing proposal to download an application that blocks content, adversely affect the ranking in the mobile issue, in an interview with Stone Temple Consulting voiced Maria moevo specialist service quality on Google.
In early August, Google has given another reason to give up interstitial ads with advertising applications: see Data anomalies in Search Console reported that since August 14, 2015, Google will regard the pages containing interstitial advertising applications such as mobile usability mistakes. Subsequently, however, this information has been removed.
«Google continues to struggle with sites deceiving users. Previously, he pessimiziroval resources with annoying pop-up windows that are displayed in the search on desktops. Now came the turn of the mobile extradition.
Steps companies can understand. Sites in the transition to which the user is shown full screen banner with a request to establish a formal application mislead people. A person may decide that without installing the application can not read the information on the site, and it is – true.
Often, such fraud goes on Information Resources, who are trying to monetize traffic. They attract the user content but earn only after they commit specific actions on the resource, for example, to download an application.
To Google has not dropped a mobile site in issue is necessary to remove the banner or reduce its size to ad does not fill the entire screen of the mobile device, before November 1, “- commented the decision of the representatives of the search Smagin Oleg optimizer Kokoc.com (Kokoc Group).