From the moment Google has rolled out an algorithm Penguin 3.0 in mid-October of this year, a series of updates and discussion continues. Barry Schwartz, founder of the Search Engine Roundtable and the editor of Search Engine Land, asked Google, what is connected with such activity in the run-up to the festive season.
On a team of search engine reply as follows:
The last big update still rolls, but in fact there will not be any distinct end point, as Penguin gradually approaching the system of continuous updates. The idea is to continue to optimize the working procedure.
Sam Barry Schwartz believes that Google just started to look for and apply the new settings of the algorithm faster than accustomed SEO-experts. Probably so searcher simply configures and tests under real conditions algorithm.
Recall, Penguin 3.0 became first algorithm updates this year. Commenting on the release of an update, Google engineers said that the webmasters will appreciate it, as the new Penguin was to give a chance to climb the sites affected by previous versions of the algorithm.