Google Key Word Tool: Do You Use It Properly?

The Google key word tool is something that everyone with a website should be familiar with and know how to use.  As established in our earlier post on choosing keywords, keyword research should form the cornerstone of your web search optimization strategy.

How to Use the Google Key Word Tool to Generate Keyword Ideas

1. Access the Google key word tool at: https://adwords.google.com/select/KeywordToolExternal

2. You will be presented with two options.  You can either search by “word or phrase” or by “website.”

3. In the “word or phrase” box, brainstorm all the words and phrases that you think are relevant to your product or service. Write each word or phrase on a separate line and think of as many as you possibly can.

4. Click on the “advanced options” link and ensure that the locations for which your target audience is based in selected.  Also ensure that the “All keyword ideas” radio button is selected.

5. Click on the “search” button that is available at the bottom of the tool.

6. Google will present a list of all the key words and phrases you provided, together with an addition list of key words and phrases that are closely related to those you inputted.

monthly volume, local volume, competition, trends for selected=

7. The results show five columns:

Keyword = The keyword or phrase.  The list will include those that you entered as well as Google’s own suggestions from the keyword tool.

Competition = This is related to Adwords.  Although we’re not too concerned with Adwords for the purpose of this tutorial, we are interested in this bar.  This shows how many people are bidding on this keyword; i.e. they are willing to pay for this work to be linked to their site.  All you need to know at this stage is that the more of this bar that is colored in, the more competitive the keyword is and the harder it will be to achieve a top ranking for that word or phrase.

Global monthly searches =  This shows how many people from all over the world have searched for that word or phrase over the last month.  The higher this figure the better as you want to use words on your site that people are actually searching for as part of your web search optimization.

Local monthly searches = This shows how many people from within your region have searched for that word or phrase over the last month.  So, if you are based in Singapore, it will show the number of searches that were made from computers in Singapore.  If you have a region specific business, such as a hairdressing salon in Singapore, you will be much more interested in this figure than you are the “global monthly search” number for your web search optimization strategy.

Local search trends = This shows the search volume month by month as a bar chart.  You are mainly interested in the last three columns, if they are lower than previous months then your keyword’s popularity may be on a downward spiral and you may wish to consider using something else.

8)    Select your keywords.  Using all the information that Google has provided you should be able to narrow your keyword list down.  Ideally you need words and phrases that have a high global monthly search (or local if you have a region specific business) and a low competition figure.

1 Comment
  1. […] a quick look at the Google keyword research tool (if you don’t know how to use this see our article on the Google Key word Tool), reveals that […]

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