Facebook launches new way of selling goods in Facebook Groups
Facebook introduced a new option «Sell» in Facebook Groups. Innovation is intended to facilitate group members «For Sale» adding announcements of sale of goods. A new option allows users to create a publication in which it will be possible to add a description of the goods, specify the price, location and method of delivery.
To date, the social network has tens of millions of different groups of users around the unifying diverse interests. Groups «For sale» – one of the most popular categories. Participants in these groups are using Facebook as an alternative to local services for the sale of goods; or eBay – for the implementation of rare goods or of consumer goods, such as books or electronics.
Currently sellers Group «For sale» usually placed photos and text description of the goods. Adding options «Sell» will make the process of filling the necessary information Bole structured. In addition, the innovation will also be useful to administrators group, often compelled to remind sellers that in the declaration must specify the price or the specific location of the goods.
Buyers also benefit after the introduction of the new options, because they no longer need to write a comment or message to the owner of the goods, in order to get the basic information that sellers often forget to add.
In addition, sellers can also tag your ads as “Available” or “Sold”, which will improve the awareness of members of the group on inventory. Previously, sellers reported that the goods sold in the comments or remove the ads.
With the new, vendors will also be able to see the catalog of the goods sold.
The problem remains the lack of buyers for filtering ads, for example, by location or method of delivery.
Testing a new option «Sell» was seen by users in December last year. Then the company has confirmed that this feature was launched in selected groups of Facebook.
Now this functionality consistently run for more groups on a global scale in the desktop version of the service, as well as in applications for iOS and Android. At the same time the launch will be carried out slowly. Its implementation is planned for the next few months.
Administrators can create groups to have access to this functionality in the first place, stating your group here .
This new option will not be extended beyond Facebook Groups. In particular, the company has no plans to launch it on the public pages in the social network, according to TechCrunch.
Although the option «Sell» will help to structure group of this kind to Facebook, they still require the introduction of a number of improvements.
Facebook has not yet provided an opportunity for product search by location on mobile devices. Search for a particular product group, such as “lawnmower” is impossible in the recently launched mobile application «Groups» – it’s only available in the desktop version of the service.
Also still difficult to contact the seller, as personal messages by default available in the inbox «Other» to Facebook, which is not available in the Facebook Messenger. Nevertheless, the popularity of Facebook group grew, despite these difficulties.
According to the company, in the coming months, Facebook will continue to add new features for groups «For sale». Upcoming innovations designed to make it easier to contact for buyers and sellers, as well as improve product search in groups.