SEO (Search Engine Optimization) – a series of events on the Internet, the purpose of which is to achieve a rating sites positions in search engines (Google, Yahoo, Bing, Yandex, etc.) In the selected group of key queries (for example – “website promotion”, “to make a site” , “buy air conditioner”, “Company registration”, etc.). The main objective of SEO is to attract a large number of visitors to subsequently achieve certain goals that pose a commercial firms or individuals. Search engine optimization is a science that aims to make the site popular and attract visitors to the site and encourage it to a specific action – to buy a product or use the service site. SEO – is an art, which over the years trying to explore both novice and professional SEOs. Through the real work and sleepless nights on end, become an expert in the field of search engine promotion by virtue of virtually anyone.
More and more people whose activities are closely connected with the Internet or in any way could interfere with it are interested in the knowledge that such a Seo into practice and how to make your website an effective sales tool. The desire to promote your site and make it highly visited is the task №1 to seo-optimizers, and site owners direct. The main incentive for most people, owning the website is the commercial benefit of their Internet projects. Surely, you know that many companies conduct their activities thanks to one complete only the Internet and do not feel bad. Given the advantages of the Internet as a promotional tool for the promotion of goods and services, it is impossible not to notice that it is a special place in the formation of marketing programs and their budgets. There is no doubt that over the Internet has a great future and it has great potential.
What is SEO-promotion website and what are the benefits
Consider what actually is SEO-promotion and who should be promotion? SEO-promotion is a series of measures, the use of which allows you to view the site on the first pages of search engines. Website promotion procedure – it is a complex and time-consuming process that requires specific knowledge and skills. Only a specialist with extensive experience of successful projects implemented and able to bring the site on the first line and make it popular among internet users. However, this is not all the objectives that may be pursued. For each site, the promotion process is individual.
The classical scheme, which would be suitable for any site with any subject no. There are only certain instruments, the use of which will be effective for all kinds of sites. It is worth noting that the building of competent SEO is capable of incredible results for your business. You can ensure the functioning of the firm, using only one Internet, and thus increase the financial performance of the enterprise and develop quickly. Consider what are the basic tools seo-promotion and why the Internet is such a popular form of advertising to promote products and services?
Advantages of the Internet:
- an opportunity to start a business without start-up capital;
- tools are available to everyone, without restrictions of age;
- inexpensive method, minimum investments and maximum results with the right approach;
- huge number of Internet users (the target audience), growing with each passing day;
- an opportunity to develop their business in every corner of the globe;
- rapid spread of information;
- high level of confidence in the proper construction of the communication;
- access to the tool 24 hours;
- quick search of partners and supporters with the same interests;
- ability to analyze audience preferences, improved and developed in the future for many years to come.
Where to get free links for SEO-promotion?
- Quality directories sites. There are both free and paid directories. General directories that host different websites with different themes and thematic directories (eg – medical directory or catalog of legal sites).
- Blogs, social networks and forums.
- Catalogues for posting articles and news.
- Popular sites and counts with the possibility of placing an open link to the site.
- Different service-bookmarks, questions and answers resources.
- Affiliate exchange links, articles, etc.
Payment for the promotion and if possible to carry out free SEO
There is a possibility that the site can be optimized and the promotion without investing a penny in it, if you know how. But for this purpose it must have a unique offer and have no analogues on the market. Given the growing level of competitiveness of the network, today it is very difficult to come up with an exclusive product and the first to enter the market with an exclusive offer their products and services. However, whether the conduct SEO procedure can be on their own, without financial cost? Of course you can. But this requires knowledge and experience! Internal optimization you can spend themselves without money, but for the external promotion will have to fork.
Payment seo-promotion tools include:
- purchase links and articles (links eternal and temporal references);
- contextual advertising;
- the purchase of advertising banners and sites for advertising.
- other tools (including viral marketing).
How does work seo-promotion of the World Wide Web sites – view from the outside
Search promotion of sites on the internet – it is a real fight for a place under the sun in the search engines, which never stops. We are fighting businesses and organizations willing to spend large budgets to ensure that their sites are occupied by the visible position in the SERP. Arsenal tools seo-optimizer does not end with the classical methods. Developed more and more exceptional ways to promote their websites. Many large organizations have entire departments involved work to eliminate competitors. For the experienced SEOs no longer news that the site had been made attempts DOS-attacks and other virtual terrorism, aimed at reducing the site's ranking in search results and reduce the level of confidence on the part of the potential audience. It should be noted that the website promotion – it's a tough fight in the Non-stop mode, which involves experts from different fields of activity, the purpose of which is to achieve specific results.
In addition to specialized sites that specialize in SEO optimization, it is possible to apply the basic methods of promoting electronic resource. Search Engine SEO-optimization can be divided into three components:
- The first type includes the internal processing site. It includes: correcting small errors and spelling design, adding and improving content, updating HTML-code of your pages, relinking, and so on. These methods are often referred to as “internal website optimization.” It should be noted that the internal SEO-optimization depends on your programming skills, web design, and of course, the knowledge in the subject area SAFTA. Please note that search engine algorithms are noticeably different.
- The second type of SEO-Optimization – is the starting promote your own. At this stage it is necessary to draw attention to the site with the help of groups of activities, running off-site. To do this, you can successfully use article directories, electronic encyclopedias, forums, social networks, websites and other satellites. Electronic resources, which will allow you to increase the reference mass, which increases the weight of the site in terms of search engines. In addition, links from social networks and specialized forums, this is an excellent method of attracting visitors to a young, developing the site. This set of actions is called a promotion or an external site SEO-optimization.
- The third type of SEO-Optimization is to maintain the results achieved and a further increase in site positions. Based on observations with the results and performance of competitors, change keywords, site content, links, texts, editing sites – all this should be done regularly to keep occupied positions in the search results.