The arena of Search Engine is ever evolving. Those techniques and methods that worked today may be proved futile in tomorrow and hence it is important for SEO agencies to stay updated with every new algorithmic change. The advent of Google Penguin and Google Panda has revolutionized the way websites are optimized and links are built. These days major search engines like Google is looking for links that are natural and could offer some value to the end user.
There is a prevailing perception among SEOs that after Google Penguin and Panda, link building is almost dead and there is no more scope in the field of Search Engine Optimization. However, for those who were relying much on constructive and natural link building it could be an opportunity and if leveraged effectively it could reap great benefits to webmasters and marketers. With this article we have come up with few strategies that will help webmasters build effective and natural links so that they can rank well in the search engine result page.
Content oriented SEO:
Search engine bots are fond of contents that could appeal to users and offer user-satisfaction. Those websites that are working continuously on their content part will certainly got ranked high in the search engine result page. The popularity of a search engine depends much on the level of user satisfaction they offer to their users and hence it is important for website owners to invest a huge amount of time and money in this.
With the advent of Google Penguin and Panda update it has become important for websites and blogs to maintain a diversified link portfolio for them. A uniform distribution of links would make your website sneaky and doubtful. Hence it is important to maintain a diverse link portfolio. Link diversity should be maintained in a ratio of 60:40 where 60% keywords will be brand and 40% will be money keyword.
Link building should commensurate with the timing:
A sudden increase in the number and volume of links could make Google raise their eyebrows. Not only this, but they could also punish you for the links that are built illegal way. All we can say that the number of links built and time taken in building those links should be in commensurate with the time invested. Anything that is sneaky will not be accepted by search engines.
Search engines place more importance to websites and blogs having links from the websites those are from the same niche however, webmasters should ensure a little variation in the niche of the sites they are getting links from.
Optimizing website as per LSI Algorithm:
Latent Semantic Indexing is all about equipping search engines with the insights to analyze and parse contents as humans do. With this search is becoming contextual rather than textual. Hence, as long as your website offers relevant contents you are at the safe end.