Keywords research and analysis is a sub-activity under Search Engine Optimization techniques. While getting your website developed, one should know exactly what do customers type on the search engines. Research about keywords is a crucial step for proficient online business in order to grab maximum traffic of customers on one’s website. Whether included in titles or meta tags, as attributes for titles or alternative attributes of the images, keywords enrichment are one of the best methods for optimization of website’s business.
Few tips for keyword research which are a must for SEO, are as follows:
#1 – Brainstorm
A clear list of the most obvious keywords must be jotted down. All the possible terms related to these keywords which come up in your mind must be written on the list. Take for instance, if I were to do keyword research for a fitness website, my list would include weight-loss tips, diet tips, lose fat, healthy dieting, exercising etc. One shouldn’t worry if the list goes too long.
#2 – Scrutinize your competition
Use different search engines and type in keywords of your list. Now note down the top ten results for each search engine. Your keywords research and analysis begins here. For each of these sites, you should search the html code for the Meta tag where in the keywords are usually placed. Most of these keywords would be already in your list, but if you have missed any, you should further write them as you are competing against them.
#3 – Employ online tools
You have a long list in your hand to work with. Use online tools like Google Adware and type the keywords and other related information. You will now come to know the most exact keywords your customer’s type to get to you. Use another website called freekeywords.wordtracker.com to know how many searches are done daily for the keywords you type. You can also search for other keywords research tools online.
#4 – Step-up the competition
If your target is top-ten most used keywords, better make it a hundred. Your list might be containing as much keywords by now. Also clean up your list so that no unwanted keywords are included. For instance, if I am doing keywords research for my fitness website and I have nothing related to supplements, I would better drop off any such keywords from my list.
#5 – Prioritize
Concentrate on the top-ten websites once again. The keywords which have less than 10000 results competing must be included in your websites content at the right places. Again, employing online tools or software can save you a great deal of time. They can also help you to estimate the cost for competing in a particular zone. Like if you want to know the number of pay-per-click campaigns associated with your keywords.
These tips can help you in order to get the traffic of right domain of customers. Under the assortment of search engine optimization techniques, inclusion of keywords at right places has proven to be the best methodology. Thus keywords research and analysis is a must activity to be performed to stay in the business online.