Archive for "July, 2018"

  1. Voice search & virtual assistants – SMX Advanced Session Recap – Search Engine Land

    04 Jul 2018 ...  

    With over 420 million voice assistants sold, it’s clear that SEOs need to optimize their content for voice search. Contributor Eric Enge recaps the session and covers the opportunities and challenges voice search presents.

    Voice search & virtual assistants - SMX Advanced Session Recap - Search Engine Land

    Voice search is all the buzz out there, with some saying that by 2020, 50 percent of all queries could be by either image or voice. Personally, I think that estimate is aggressive, but the fact is that it’s a rapidly growing segment.

    It’s also important to be aware that “voice search” may not be the correct label. I say this because many of the “queries” are really commands, like “call mom.” That is not something you would ever have entered into a Google search box.

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  2. Bing visual search adds support for your camera and photos – Search Engine Land

    04 Jul 2018 ...  

    Bing unlocks new intelligent visual search features within the Bing app for iOS and Android.

    Bing visual search adds support for your camera and photos - Search Engine Land

    Bing has announced that you can now use Bing’s visual search features with your cameras and the photos on your device. If you are walking around, let’s say on vacation, and see a landmark, you can take a photo using one of the Bing apps or upload a picture from your camera roll, and Bing should return more information about what you are looking at.

    Here is a screen shot of how the feature looks after you snap a picture:

    Bing visual search adds support for your camera and photos - Search Engine Land

    This is now supported in the US on the Bing app for iOS and Android and for Microsoft Launcher (Android only). Here is where you can find the camera button in these apps:

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  3. Google changed the way it works, and no one really noticed – Search Engine Land

    04 Jul 2018 ...  

    If you missed the changes Google made late last year on labeling country services, you’re not alone. Contributor Patrick Stox goes through the update and explains why you’re seeing a better experience for local users.

    Google changed the way it works, and no one really noticed - Search Engine Land

    In October 2017, Google announced it had updated the way it labeled country services on the mobile web, the Google app for iOS and desktop Search and Maps.

    From Google:

    Today, we’ve updated the way we label country services on the mobile web, the Google app for iOS, and desktop Search and Maps. Now the choice of country service will no longer be indicated by domain. Instead, by default, you’ll be served the country service that corresponds to your location. So if you live in Australia, you’ll automatically receive the country service for Australia, but when you travel to New Zealand, your results will switch automatically to the country service for New Zealand. Upon return to Australia, you will seamlessly revert back to the Australian country service.

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  4. Should you keep your best content on your site or send it away? – Search Engine Land

    04 Jul 2018 ...  

    Contributor Julie Joyce looks at the pros and cons of keeping content on your site versus sending it away.

    Should you keep your best content on your site or send it away? - Search Engine Land

    Recently, I’ve had some very enjoyable discussions with other search engine optimization specialists (SEOs) about where to place promotional content.

    Opinions vary and are dependent on the goals of the webmaster. Some webmasters openly ask for guest bloggers since they need content and don’t have a writing staff.

    Others who are just starting out want to write guest posts or columns for sites other than their own as a way to boost their reputation and increase inbound link counts.

    Some newbie professionals ask more seasoned SEOs to participate in roundup posts as a way to build credibility for their sites. There are many reasons people ask for content or ask to place content.

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  5. Google replacing video boxes with video carousel on desktop search – Search Engine Land

    04 Jul 2018 ...  

    Notice a change to your video views on some of your more popular videos? Google made a change in search on how they display video boxes.

    Google replacing video boxes with video carousel on desktop search - Search Engine Land

    Over the past couple of weeks, Google has been replacing the video box in the desktop search results with a new carousel-formatted video box. First reports of this came as early as June 6, but the big change, according to RankRanger, was on June 15.

    The video carousel box gives searchers a way to click and toggle through more than just three videos by clicking on the right arrow on the last video on the right of the box. Here is a screen shot:

    Google replacing video boxes with video carousel on desktop search - Search Engine Land

    RankRanger said, “Video thumbnails had fallen to the point where they appeared on just .8% of all page one SERPS, a mighty 92% loss.” Here is a screen shot of their tracker tool showing the drop of the old formatted video thumbnails:

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  6. Fighting Fake News and Forging Real Diplomacy

    04 Jul 2018 ...  

    Fighting Fake News and Forging Real Diplomacy

    What we do about fake news today could have a major impact on our future. Two new initiatives — a concerted effort by Apple and a massive educational effort called the “Pro-Truth Pledge” — could help eliminate much of the fake news BS that is really messing up the United States at the moment.

    On another front, President Donald Trump’s plan to meet with Kim Jong-un, the supreme leader of North Korea, reminds me a bit too much of a pivotal meeting between Carly Fiorina, who was CEO of HP at the time, and Steve Jobs, who was then CEO of Apple. Fiorina and HP were badly damaged by that encounter, and I’m more than a little worried that something similar could happen to Trump and the U.S.

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  7. Microsoft Calls On Linux for Its New IoT Security Platform

    04 Jul 2018 ...  

    Microsoft Calls On Linux for Its New IoT Security Platform

    Microsoft has opted to use its own version of a Linux operating system instead of Windows 10 to drive its new Azure Sphere solution for securely connecting Internet of Things devices.

    Microsoft introduced Azure Sphere last week at the RSA security conference in San Francisco.

    Azure Sphere is a platform that connects microcontroller units, or MCUs, embedded in cloud-connected devices. The platform operates a new cross-over class of MCUs that incorporate real-time and application processors with built-in Microsoft security technology and connectivity.

    Each chip includes custom silicon security technology that Microsoft developed. The new Azure Sphere-certified chips are based on the company’s 15 years of experience with Xbox, to secure this new class of MCUs and the devices they power, according to Microsoft.

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