Archive for "May, 2015"

  1. Black Hat SEO: Do Your Google SEO Practices Embarrass Your Site?

    30 May 2015 ...  

    Black hat SEO is seriously frowned upon by search engines like Google because it involves using unethical practices or underhand web search optimization to gain a higher keyword rank.  There are many different types of black hat SEO but, on the whole, they share the following characteristics.

    Characteristics of black hat SEO

    • Using SEO practices that deliberately mislead search engines or website users.
    • Breaking search engine rules and guidelines in a way that constitutes poor web search optimization.
    • Using SEO practices that negatively impact on a user’s experience of a website or of the Google search engine.

    One of the problems with black hat SEO techniques is that they used to be perfectly acceptable methods of providing incoming links to a website.  As a result of this, many people don’t know that they are actually doing something wrong when they use black hat techniques and can’t understand why their website ranks poorly or—in some cases—completely disappears from search engine results.

    In addition to this, there are many companies out there who openly sell black hat SEO and innocent customers don’t know that they are paying for services that will actually damage their website and search engine rank as opposed to improve it.  Although initially the results of black hat may be positive, it is only a matter of time until a search engine discovers the unethical links and seriously penalizes your keyword rank.  Here’s some SEO practices you should avoid:

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  2. Anchors HTML and Keyword Optimization

    30 May 2015 ...  

    The Anchors HTML is extremely important in your web search optimization.  Make sure you use anchor text wisely in your Google SEO or a great opportunity for keyword optimization could be missed!

    Anchors HTML and Google SEO

    Correct Anchors HTML can actually make a really significant different to your Google SEO success.  In previous blogs we have established that you need to get backlinks in order to improve search ranking.  Today it’s worth taking a look at a common mistake that people make when they place backlinks on a website.  Many people place their links in the following ways.

    Please see our website: “http://searchengineswebsite.com” OR  “You can find more details here.”

    Both examples are missing out on a valuable opportunity to improve Google SEO by leveraging the text associated with their link through the use of effective anchors text.

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  3. 3 Ways to Make Twitter Marketing Work

    30 May 2015 ...  

    Twitter marketing, today, remains at the forefront of social media marketing along with Facebook marketing.  You can hardly find any popular brand not on Twitter, and many companies use Twitter to connect with the public and with the customers. Because of the immense power of this network in growing any business, more marketers and brand managers are still jumping on to the bandwagon of marketing with Twitter.

    However, being in Twitter is still not a guarantee of success. You need to have some working plans to achieve success in your marketing campaign.

    While there are countless of ways of attaining ultimate social media success with Twitter, here are 3 ways to make Twitter marketing work for your business.

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  4. Easy Steps on How to Use YouTube to Promote Your Business

    30 May 2015 ...  

    YouTube is a formidable force in online marketing, and this is proven by the unceasing growth of YouTube year-over-year at a tremendous pace. Last year in 2014, YouTube achieved a milestone by achieving the 1 billion worldwide user mark, making it the second network to attain such feat next to Facebook. The massive userbase of YouTube makes it an excellent source of traffic to websites, aside from getting the other awesome benefits of YouTube marketing.

    Many businesses today are now in YouTube, and popular brands are massively advertising in this network as part of their branding strategies aside from increasing brand awareness.

    There are many reasons why businesses should be in YouTube if they want to stay competitive. The stats showed that YouTube gets more than 6 billion viewing hours every month, and about 4 billion views each day. No doubt, YouTube is an excellent platform in getting your brand right in front of your audiences.

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  5. Alexa rank explained

    29 May 2015 ...  

    Alexa rank is quite often overlooked in people’s quest to top Google’s rankings.  While it has very little association with Google SEO, it is a crucial measurement for site monetization and anyone who wishes to advertise on their site really does need to know what the Alexa rank is and how their site can achieve a high rank.

    This article explains Alexa rank and describes some of the steps you can take to improve your scores and create a website that is in demand.

    Alexa rank in brief

    Alexa rank is a system for scoring websites based on the amount of traffic that they receive.  It is very basically calculated by measuring the number of visits to a site made by people who have the Alexa toolbar installed.  The Alexa traffic rank is comprised of a three month rolling set of data and it measures both the number of page views and the number of users who visited those pages.

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  6. Google Key Word Tool: Do You Use It Properly?

    29 May 2015 ...  

    The Google key word tool is something that everyone with a website should be familiar with and know how to use.  As established in our earlier post on choosing keywords, keyword research should form the cornerstone of your web search optimization strategy.

    How to Use the Google Key Word Tool to Generate Keyword Ideas

    1. Access the Google key word tool at: https://adwords.google.com/select/KeywordToolExternal

    2. You will be presented with two options.  You can either search by “word or phrase” or by “website.”

    3. In the “word or phrase” box, brainstorm all the words and phrases that you think are relevant to your product or service. Write each word or phrase on a separate line and think of as many as you possibly can.

    4. Click on the “advanced options” link and ensure that the locations for which your target audience is based in selected.  Also ensure that the “All keyword ideas” radio button is selected.

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  7. How to Do Kick-Ass Keyword Research

    29 May 2015 ...  

    Keyword research is something that is continually neglected by website owners and copywriters.  If you don’t get your keyword research right from the very start then you could be completely wasting your time, money and effort.  Here’s some great insider tips on how you should choose keywords as part of your web search optimization.  There’s even an offer of help from me if you’re interested…

    Keyword Research and Me

    Keyword research starts with keyword.  As I already established in my previous article on keyword optimization, keywords are crucial in assisting search engines to identify what your website does and the type of users who would be interested in seeing it.

    The problem is that while most website owners and copywriters understand the importance of keywords in web search optimization, they do not do enough research when selecting what those keywords should be.  I was definitely guilty of this when I first launched my own website.  I simply sat at my desk and thought of all the words and phrases that I believed were relevant to my site.  I then used these words at regular intervals throughout my website copy.

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  8. Keyword optimization: Are keyword phrases really that important?

    29 May 2015 ...  

    Keyword optimization involves specifically creating a page that is focussed on a set of keywords or keyword phrases.  In order to improve search rankings, you have to know how to select appropriate keywords and how to use them for web search optimization.  So YES, YES, YES… keyword phrases really are that important.  Here’s a quick overview of keywords and keywords phrases… if you aren’t familiar with Google SEO then it’s a great place to start!

    Google SEO and keyword optimization

    Keyword optimization is an extremely important element of your Google SEO strategy. When your potential customers or audience are searching for information on the Internet, they will usually visit a search engines website, like Google, and type a word or phrase that describes what they are looking for.  You probably do it yourself all the time.  If you are looking for information on a major city, such as London for example, you may choose to type “London” into the search bar.  This is your keyword and the search engine will present a list of sites that have used the word “London” throughout their website copy.

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  9. Website Promotion via Twitter

    29 May 2015 ...  

    Website Promotion via Twitter today considered a hot topic, because it not only acts as a modern way of online communication, but is widely used as a channel of attracting visitors to your own website. As the popularity of the service is growing rapidly, there is the possibility of quite decent traffic. Site Promotion via twitter is the right promotion to create a profile, it is important to be able to just do it right. Thus, website promotion via Twitter starts with a set of followers – people who subscribe to your messages and will regularly show interest in them. Web site promotion on Twitter may be carried out in several ways. Consider the most popular ones.

    A method of mass following (avtofollowing) is to subscribe to a mutual communication. This strategy gives good results as using it manages to attract a great number of subscribers. Of course, a few days to achieve such an effect is unlikely to succeed, for everything takes time. Further developments may unfold differently. Suppose the number of your followers exceeded one thousand. However, this does not meaFollowersn that they will regularly visit your resource.

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  10. SEO Ranking Factors

    28 May 2015 ...  

    This small article is written specifically for the novice webmaster that having aimed to promote your site in search engines and do not get the desired effect of their actions in despair gain (in the same search engine) queries such as these – “how to optimize your site,” ” success factors of the website “or” with Tips for optimizing your site. “

    It seems that the typing experience Webmasters find something new here is unlikely, but for beginners, the information will be very useful. For convenience, we divide the content into six basic tips – and more convenient for perception and the figure is good :-)

    1. Hosting

    The first thing that can cause a negative attitude of the search engine (and any ) to your site , so it is a hosting provider on the server where the site is located . It may seem strange , but the slow work of the host  often affect the regularity of the appearance in it the search bot that indexes your pages.Hosting

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  11. Where to get content to the site

    19 May 2015 ...  

    First you need to think of what the area will cover your website and search in the internet sites on this topic. Having read them, you need to make a list of sections and topics that you like on those sites. Next, create the site structure and begin to fill the site content. Here is when the fun begins – of course write articles dealing funny, but at times boring.

    Therefore, we consider what are the general ways of creating content:

    • Way #1 – Write articles yourself – the best, but tired.
    • Way #2 – To steal from someone else’s article site – easy, but plagiarism, although you can try, especially if the author is still.
    • Way #3 – Taking someone else’s article, posting back links to the author’s site – usually works and does not require a lot of time.
    • Way #4 – Use the services of copywriters – if you have money, you can find trained people who write very good article for money.
    • Way #5 – Create a doorway – bad of course, but if you want – why not. Doorway, in one of its manifestations, can be represented as a so-called Link farm, which is nothing more than a page is filled with an excessive number of outbound links.
    • Way #6 – Create a program online – if you are a programmer, then why not.

    And in general a good idea to create a content that is generated by the users themselves, and it slightly moderate. The most optimal cost of time and effort, it can be a variety of forums, directories, guest books, etc., to which the Internet there are plenty of ready-made and free scripts – in short, write, write and write.

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  12. Title, Description and Keywords

    16 May 2015 ...  

    Language Html, on which is written the majority of Internet sites, was developed in 1989 by Tim Berners-Lee. The title tag, meta description tags and keywords – an integral part of the programming language. The above tags tell the search engine robot:

    • What is the title of these html-pages (tag title)?
    • What content in the given html-pages (tag description)?
    • What keyword search engine could rank this html-page (tag keywords)?

    In the early 90s of the last century tag title, description and keywords facilitate the search engines work to identify the most relevant search queries web pages. However, did not last long. The Internet is evolving, becoming more sites, between them there was competition for getting into the top 10.

    Some webmasters decide that all means are good fight and began to apply for promotion of their websites unscrupulous methods. Namely – spam by keywords meta tags, description and keywords. For a time, this method worked, and such sites are in the top 10. And it was not always the best sites.

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  13. Influence of outbound links to sites positions

    15 May 2015 ...  

    Links to your life or what other sites, called Outbound links. About them we will talk in this article. Moreover – incidentally give advice about how to properly put links that would not ring out in the ban of search engines.

    The first thing to dispel a common myth regarding the outgoing links, for many novice optimizers, having heard about the fact that going from their links may lead to negative consequences, striving to avoid reference to the good sites that have, at least, wrong.

    Often, you can hear about the statement of this nature – “Outbound links to other resources – is not good.” The reasons for this statement, it appears that as many as three:

    #1 – Referring to someone, I create needlessly leak Google PageRank (PR – the algorithm by which Google determines the link popularity of the resource);
    #2 – Referring to someone, I weakens the position of the site in search results for keywords;
    #3 – Referring to someone, I lose visitors of my site since They go to these links to other resources.

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  14. External links to the site

    15 May 2015 ...  

    The usefulness of inbound links has been said a lot, but try to give a small output in the form of a set of methods, how and where they can get hold of.

    So. The first place where it is expedient to place links to your site – it’s guest book. You can use a special program that will place your link in the set Guestbook, and you can do this by yourself. The problem here is that the placement of back links in guest books have become a very popular business and state of the art shows that they are often overwhelmed with all bullshit, allegedly Viagra, etc. Therefore, the value of such guestbooks falls and they are closed, and with them disappear and links among them will be yours.

    But for a while they will still give a positive effect. The main thing – it’s used them indexed search engine, but already there is only time will tell how long the link to the remote Guestbook be considered functional.

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  15. Meta tags in SEO

    15 May 2015 ...  

    Meta tags – are special tags of HTML, designed for that would indicate the subject of a particular web page. Meta tags are not displayed by the browser, and not visible to the user, but their presence in your HTML code is designed to target the search engine, like, tell her – this page about it.

    It is well known that the above value of meta tags and search engines have lost, to put it mildly, pay attention to them only indirectly. But despite this – Meta tags are part of the latest version of the html language and a ban on their use imposed no.

    Therefore, competent html document must contain competent meta tags.

    There is another reason for which it is desirable to use them. Let’s say your document does not contain a tag title. On the search result is, of course, will not affect, but you can get hold of some hemorrhoids and here’s what it will be – the search engine itself assigns the name of your document on the basis of the content of the page’s content.

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  16. Headlines in SEO

    15 May 2015 ...  

    The correct spelling of titles and their positioning on the page – another trick that deserves the full attention of the webmaster. Let’s talk about how to write them correctly.  Firstly, the header should be short and simple.

    Three words – perfect. Should not be abused in the text incomprehensible words that can cause another associative array of the visitor of your site.

    We go further – often, people do not read the word letter by letter, and sees it as a single character. This is due to its frequent coined by since Eyes accustomed to the order of the letters, and not building a chain that folds into the floor. Therefore, compound words, which are not obscheupotreblyaemymi and are therefore not perceived as described above, it is better not to use. Of course, much depends on the site’s content, and it may be that you need to use it “difficult” word – everything is in your hands, but ignore the simple words are not worth it!

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