- Therefore some tips are provided to improve the rankings of mobile SEO:
- #1 – Be a search specialist
- #2 – Think social before mobile
- #3 – Be aware of the direction in which the searches are going
- #4 – Size constraints should be taken care of
- #5 – Make the scale appropriate and do not scale just to fit in
- #6 – The location of the link matters
- #7 – Click to Call
- #8 – Utilize the rich content sparsely
- #9 – Applications versus Mobile friendly matters
- #10 – Embrace the search engine crawlers
Search Engine Optimization is a primary factor that enhances online success and business popularity. Few years ago, this process aimed only at the desktop users but now with advancement in technology it covers the mobile domain as well. Approximately, thirty percent of the internet searches are now done on the mobile devices and is termed as mobile SEO.
It is essential for the SEO specialists to apprehend that mobile SEO is different from the normal SEO because the mobile phones are not built like the computers. The mobile audience utilize the web search differently that the regular users, in terms of typing from a small keypad. Predictive text plays a major role in the process of searching on the web along with slow typing than the normal typing on keyboard. The difference does not end here, the users are engaged in other activities like walking, lying down etc making it difficult for the users to browse the site effortlessly.
Therefore some tips are provided to improve the rankings of mobile SEO:
#1 – Be a search specialist
The searchers that use mobile devices use keywords differently than the desktop users by using shorter phrases. Therefore the company websites should work on that aspect so that they are listed on the top if such different short keywords are used.
The numerous mobile users are always connected to different social media via applications and want to be entertained at many instances. The entertainment factor helps in increasing traffic and exposure to the content that is shared across all the social networking sites. Visual appealing websites are always preferred by the mobile users.
#3 – Be aware of the direction in which the searches are going
Optimizing web pages for mobile applications involves using the same versions of search engines while not flagging any website for cloaking.
#4 – Size constraints should be taken care of
The smart phones of today have touch screens and hence pressing a navigation link can be troublesome. Therefore streamlining the navigation is important by focussing of the important pages of the website.
#5 – Make the scale appropriate and do not scale just to fit in
The web servers should not just be scaled down for the mobile from the normal version but should also be configured well making that website highly trafficked and ensuring best experience provided to the user.
Each webpage in the mobile should be linked to the main desktop website and should be clearly marked so that the entire website is not a limitation.
#7 – Click to Call
The website should make it easy for the customers to call directly from the mobile friendly site. The page should have the phone number that is displayed clearly and the webpage should be embedded with an easy click to call.
#8 – Utilize the rich content sparsely
The web pages having rich content are difficult to download on the mobile devices. The file sizes should be reduced so that the pages become easily accessible with better visibility of content.
#9 – Applications versus Mobile friendly matters
Make the website such that the user is happy to open it repetitively like he does for the applications on his mobile phone.
#10 – Embrace the search engine crawlers
The mobile versions of the websites should not be such that it increases the search ranking of your brand. The content crawlers help in avoiding penalties like cloaking.