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Taking your analytics practice to the next level

Taking your analytics practice to the next level

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As both a Googler and ClickZ team member, I recently attended and participated in the always-inspirational ClickZ Live New York event. Along with Katie Morse, Vice President, ...

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17 fascinating stats about beacons and location marketing

17 fascinating stats about beacons and location marketing

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Today we embark on our fifth weekly #ClickZChat, where the good people of SEW and ClickZ take to Twitter to discuss with our expert friends and followers a particularly burning ...

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Beyond local SEO: Greg Gifford on how to win the visibility race

Beyond local SEO: Greg Gifford on how to win the visibility race

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Last Friday at a packed-out Brighton SEO conference, expert local search consultant Greg Gifford delivered a fast and furious presentation on the secrets of local marketing ...

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Smarter digital assistants and the future of search

Smarter digital assistants and the future of search

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It’s search Jim, but not as we know it. The dream of an ultimate personal assistant isn’t a farfetched sci-fi fantasy like the interactive computing systems in Star Trek. It’s ...

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Understanding our love of visual content

Understanding our love of visual content

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We are experiencing an omnipresent visual domination lately and it’s not expected to change any time soon. So what makes us love visual content? Whether it’s an image, or a video, ...

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How mobile transformed an 80 year-old catalogue retailer

How mobile transformed an 80 year-old catalogue retailer

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In four years Shop Direct has gone from selling the majority of its products via twice yearly catalogue to an entirely digital operation that sell the majority of its products via ...

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Nick Wilsdon on Enterprise SEO and Customer Acquisition [podcast]

Nick Wilsdon on Enterprise SEO and Customer Acquisition [podcast]

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Welcome to the latest episode of the ClickZ Digital Marketing Podcast. In this week’s edition, we interview search expert Nick Wilsdon on the current and future state of ...

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Paid search rules for ROI on mobile: report

Paid search rules for ROI on mobile: report

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Lead generation and direct online sales represent the two most important objectives for mobile marketers and paid search is the key mobile channel for achieving these objectives. ...

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Five of the most interesting SEM news stories of the week

Five of the most interesting SEM news stories of the week

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In this week’s round up we have penalties for bloggers, Google indexing image alt tags and the most expensive AdWords keywords.  Google begins testing green ‘ad’ ...

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Seth Godin: Nobody makes a purple cow by sticking with what’s safe

Seth Godin: Nobody makes a purple cow by sticking with what’s safe

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Yesterday’s over. Being different is what’s going to help you win tomorrow – not simply repeating your previous success. A century ago, Henry Ford made headlines ...

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